“Hey, That Kinda Looks Like Mine?” — Learn how to identify, prevent, and take down copyright or trademark infringements effectively.
If you’re here just for DMCA takedown instructions, scroll to the final section. PhishFort is not a law firm and does not provide legal advice.
Having your content copied can be frustrating and damaging to your brand. But before taking action, it’s essential to know whether someone truly violated your copyright or trademark rights — and how you can respond.
Copyright Vs. Trademark: Knowing The Difference
The first step in learning how to avoid copyright infringement is understanding what falls under copyright and what under trademark.
Copyright protects original creative works — artistic, musical, literary, dramatic, or other intellectual creations, such as online products, videos, or source code. A copyright doesn’t have to be registered to exist; protection begins at creation.
Trademark, however, protects the fingerprint of your company — your brand identity. It includes logos, slogans, names, symbols, colors, and sounds that distinguish your business. For instance, the Golden Arches are a trademarked symbol that instantly identifies McDonald’s worldwide.
An example of a Trademark: the Golden Arches of the McDonald’s Logo are a brand identifier across the globe.
Remember: not every copied element qualifies as a copyright infringement. For example, a website’s “look and feel” is typically not protected, while unique source code may be.
When Copying Is Actually Allowed
Even when something looks copied, it might still be legal under the Fair Use doctrine. Here’s how to tell:
- Purpose and character — Does the new work transform the original by adding meaning or value?
- Nature of the material — Is the original mostly factual? Then limited copying may be allowed.
- Amount copied — Was a small or non-essential part used?
- Market impact — Does the copy reduce the value of the original? If not, it might be fair use.
In trademark cases, infringement usually requires that both parties offer similar goods or services that could confuse consumers. If there’s no overlap or confusion, it’s not infringement.
How To Combat Copyright Or Trademark Infringement
Once you identify an infringement, you have two options — handle it yourself or get professional help.
OPTION 1: DO IT YOURSELF
- Identify where the infringing content is hosted and under which jurisdiction.
- Prepare a DMCA takedown notice if applicable. The DMCA (Digital Millennium Copyright Act) is a U.S. law that provides a standardized notice process for removing infringing materials.
- Include all required elements:
- Written notice with signature or e-signature
- Clear location of the infringing content
- Evidence of the original work
- “Good faith” statement
- Declaration under penalty of perjury that you’re authorized to act
- Full contact details for feedback
Trademark infringements aren’t covered by the DMCA but can be reported through most hosting providers’ trademark reporting procedures. Be ready to provide proof of registration or pending legal action.
OPTION 2: WORK WITH AN EXPERT
The process can be time-consuming and technical. If you suspect an infringement and prefer professional help, PhishFort’s Takedown Service can manage the entire process for you. Our team combines legal expertise and efficiency to protect your brand without hefty law firm fees.
If we can’t remove the infringing website, we’ll refund you 100% — guaranteed.
Reach out to us through our get a takedown form.
Final Thoughts On How To Avoid Copyright Infringement
Learning how to avoid copyright infringement isn’t just about protecting your content — it’s about maintaining trust, authenticity, and the value of your brand.
By understanding copyright and trademark basics, applying Fair Use principles, and acting quickly when violations occur, you can defend your creative work with confidence.
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