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The anatomy of brand attacks in the first half of 2026

Seven shifts in phishing and brand impersonation we tracked in real time this semester, benchmarked against the leading industry threat research and matched against what actually crossed our own detection and takedown desks.

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7
Trends broken down
11
Primary research sources
4
Real success stories
What's inside

The old advice for spotting phishing stopped working. Here's what we're seeing instead.

14x in one month
The exact week AI-generated phishing stopped being the exception
A month-by-month breakdown, and why “check for typos” is now useless advice.
Nearly 1 in 2 breaches
The category almost no one was tracking a year ago
Now present in close to half of all confirmed breaches, per the newest DBIR.
The metric that barely moved
Attack volume isn't the number to watch anymore
A side-by-side comparison table shows exactly what’s accelerating instead.
4 operational gaps
Where most brand protection setups quietly fail
Plus what closes each gap, drawn from real takedown casework.
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Table of contents

Everything the full report covers

Seven sections, from the executive summary and trend deep-dives through to the operational gaps, recommendations, and the takedown casework behind them.

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  • 01 Executive summary & key findings
  • 02 Seven trends, at a glance
  • 03 Trend deep-dives
  • 04 Where current defenses fall short
  • 05 Recommendations
  • 06 How PhishFort responds
  • 07 Real results, real numbers

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